With the mobile app market booming, having reached $206 billion in 2022 and is projected to grow by almost 14% annually till 2030, the idea of giving your business a competitive edge by developing your own mobile application sounds beyond sensible. However, if you’ve been considering custom mobile app building, you might have stumbled upon the shocking fact that 99.5% of apps are destined to fail during the first year since their launch. We’ve looked into the reasons for such an unbelievable failure rate and are ready to share how Modsen experts tackle mobile app development challenges to secure our products a place among the lucky 0.5%.

WHY MOBILE APP DEVELOPMENT IS A GREAT IDEA IN 2023

We’ve started on a worrisome note but let’s come back to that later on. If you’re in doubt about whether to build a custom mobile app that would complement your business and bring additional value for your customers, here are a couple of facts and figures to think over.

• There are almost 7 billion active mobile users out there
• The average amount of time spent on mobile apps is around 5 hours a day
• Globally, people make 485,000 downloads a minute
• 85% of smartphone users go for mobile apps over websites

BUSINESS BENEFITS OF CUSTOM MOBILE APP BUILDING

BOOSTING CUSTOMER RETENTION

The ever-growing competition haunts every business out there, inducing companies to look for ways of increasing their customers’ loyalty and mobile app development hits the target. Seeing your app in the smartphone menu every day will build emotional connections between your brand and the target audience. On top of that, mobile apps allow for greater customization of products and services, giving you additional loyalty points over competitors.

BOOSTING CUSTOMER RETENTION

The ever-growing competition haunts every business out there, inducing companies to look for ways of increasing their customers’ loyalty and mobile app development hits the target. Seeing your app in the smartphone menu every day will build emotional connections between your brand and the target audience. On top of that, mobile apps allow for greater customization of products and services, giving you additional loyalty points over competitors.

SOLID BRAND ESTABLISHMENT

Let’s be honest, every company out there, credible or not, can easily develop a website or a platform to run their business. Customer awareness about cybercrime issues is growing, leading to increased cautiousness when it comes to sharing personal information on a website. By developing an app, you add up to the image of the solidness and security of your brand.

SOLID BRAND ESTABLISHMENT

Your own mobile app is an unlimited pool of cost-effective marketing opportunities as you have direct access to users’ contact data and notifications. In-app marketing tools include campaigns, insider discount programs, personalized user benefits, and much more. Besides, you can cut expenses spent on external marketing and focus on in-app marketing tools.

SOLID BRAND ESTABLISHMENT

Although you can derive valuable insights from your website, they can’t be compared to the amount and accuracy of data collected via an app. The broader spectrum of interactions between users and the app results in a deeper understanding of customer needs and wants and provides the ground for making informed decisions about further business development steps.

MOBILE APP DEVELOPMENT-ASSOCIATED RISKS

The numerous benefits of custom mobile app building will become available only to those who are attentive enough to the pitfalls this process brings along. At Modsen, we make sure to avert all possible issues by leveraging our years-long experience and adhering to impeccable project development processes built within our company. Here are the most common obstacles on the way to squeezing your app in the 0.5% of successful ones.

LACK OF FOCUS ON SECURITY

The recent decades have seen an unprecedented rise in cybercrime across all industries and software types. Mobile applications are not an exception, experiencing tens of thousands of breaches a year. Susceptibilities might lie in the code quality, OS security gaps, and implementation of irrelevant data protection tools. When developing mobile apps, our team prioritizes security and taps into the latest and most effective cybersecurity tools and technologies ready to avert any breaches.

UNFRIENDLY UI/UX

There is a fine line between building a user-friendly interface and trying to add as many features as possible for a customer to feel extra convenient. Striking a balance between functionality, beauty, and navigability is a must for any app wishing to stay within a user’s smartphone menu for long. Modsen UI/UX professionals offer on-point design solutions for mobile apps of any industry background by incorporating trending approaches and features that enhance user experience and increase engagement.

APP DUPLICATION

Making up your mind about the necessity of a mobile app for your business is not enough. The essence of building a custom app is to provide your existing customers with a more convenient and beneficial way of interacting with your product or service and to attract new audiences by offering features competitor apps don’t have. The sure way to bring additional value without reinventing the wheel is to analyze the most popular applications in your niche, arrange online polls among users, and research trends. Having built dozens of mobile apps, our team can help you find a unique competitive advantage for your project and implement it with skill.

POOR LOAD HANDLING

Even if you’re not sure if the app will receive wide acclaim, prepare for high loads in advance. Your mobile application will evolve, driving in bigger audiences, so there’s a pretty chance of having to deal with thousands of users simultaneously. What can be more annoying for a customer than waiting till the app loads for a minute or being unable to use it when they need it at all. Modsen team of engineers works ahead of the curve, building powerful and robust architecture that is ready to process your future app full houses.

COMPATIBILITY LIMITS

When building a mobile app, keep in mind the variety of devices and platforms it will run on. Delivering the same quality, functionality, and convenience is paramount to ensure customer retention. To keep the development cost-efficient and avoid the necessity to choose what OS to opt for, we at Modsen choose React Native as a perfect tool for developing native-feeling apps from a single codebase.

INSUFFICIENT CODE QUALITY

The code is a fundamental part of every app, responsible for maintaining security and stable software performance. As the app grows larger and incorporates new features, keeping the code quality might slip out of your focus and result in data breaches, updates inefficiency, and support complexity. Code cleanliness and consistency have always been a priority for our engineers who not only write top-tier quality lines but keep them in order for the convenience of other specialists.

ABSENCE OF IMPROVEMENT

Having an app developed, don’t think of it as a simple add-on to your business that can be built once and forgotten. The app is a new separate sphere of responsibility, which has a direct impact on the well-being of your brand. So continuous improvement, updating, and maintenance is what follows every successful mobile app launch. We know that the work doesn’t stop after app release and that’s why we offer our partners free-of-charge 3 months of post-launch support and servicing.

WRAPPING UP

There are a lot of risks on the way to creating a useful mobile app that will gain user recognition. But the biggest mistake you can makeChoose wisely to prevent your app from joining the army of failed projects. Make sure to entrust the future of your business to professionals.